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EXPERIENCE

 

FREELANCE UX/UI DESIGNER

2016–Present

  • Cutting edge mobile & responsive desktop design solutions through strategic & innovative thinking and research.
  • Strong focus on research, user testing, sketching, prototyping & rendering innovative UI interfaces.
  • Highly proficient in all UX/UI software.

 

Creative Director at ICON BRAND

2014–2016

  • Concept development for seasonal collections for commercial success from concept & tech specs to completion (jewelry, headwear, wallets, winterwear & homeware).
  • Be the “brand’s voice” & ensure consistent execution throughout all channels including print, photography, packaging, events, online, social media, & in-store.
  • Art direct and planning the logistics of photoshoots
  • Successfully rebranded the brand positioning from a product commodity to a comtemporary streetwear brand. 
  • Travelled to China, Korea & Hong Kong regularly to ensure production quality & on-time from the supply chain.
  • Fashion tradeshow booth design & logistics

 

Design director at ICON BRAND

2011–2014

  • Design development of the seasonal men’s accessories collection including jewelry, wallets, headwear, winterwear & homewear from concept to tech packs.
  • Ensure the brand voice is consistent throughout; including social media, online, print collateral, lookbooks, campaigns, product design, photography, packaging design, lookbook, video production, copywriting, etc.

 

Graphic Designer at ICON BRAND

2010–2011

  • Responsible for the product design of accessories & headwear for Icon Brand™ & Classics77 brands as well as the design execution of collateral material.

 

Art Director at ALDO

2007–2009

  • Responsible for the brand identity of ALDO, ALDO Accessories, ALDO Outlet, ALDO Liquidation, ALDO Kids, Stoneridge & Little Burgundy retail stores.
  • Responsible for all creative aspects of a marketing campaign, including concept development; photo shoots; presentation to stakeholders; in-store concepts & execution, collateral & promotional materials, eComm & website design.
  • Responsible for managing an in-house creative staff and the implementation of processes and tools to facilitate work-flow.

 

Senior Graphic Designer at ALDO

2004–2007

  • Responsible for elaborating concepts and design execution, including catalogs, brochures, in-store signage, posters, editorial advertisements,  window displays, website design, invitations, press kits for the ALDO Group including ALDO, ALDO Accessories, ALDO K!DS, & its urban subsidiary brand, Stoneridge.

 

Design Consultant

2003–2004

  • Poster, invitation & website designer for pharma clients such as Novartis, Bristol-Myer Squibb, Bayer, Roche, Pfizer, etc.

 

Graphic Designer at CanadaDirect

2002–2003

  • Design letterheads, business-reply cards, newsletters & invitations for pharmaceutical & pro-bono clients. 

 

 

EDUCATION

 

INTERNATIONAL ACADEMY OF DESIGN

2001–2002

  • AS in Graphic Design

 

CONCORDIA UNIVERSITY

1999–2001

  • BA in Political Science

 

VANIER COLLEGE

1996–1999

  • AS in Social Science

 

CURÉ-ANTOINE LABELLE HIGHSCHOOL

1991–1996

  • High School Diploma

 

 

DISTINCTIONS & MEMBERSHIPS

 

 

 

REFERENCES

  • Happy to provide them. Just EMAIL me.